Web hosts have seen their industry go through some fundamental changes these past few years. Surviving as a web host is becoming increasingly difficult and a huge percentage of new web hosting companies do not last more than a year. Web hosting companies need to provide their customers with more features than ever before, and not all web hosts can afford to do so.
Five years ago, web hosting companies could attract customers by offering free or very affordable web hosting solutions. Customers did not mind having ads displayed on their webpages as long as they did not pay for web hosting. Most customers were interested in having access to enough storing space for their needs, unlimited bandwidth, an easy registration process for their domain name and a user-friendly interface to add content to their website.
During the past few years, webmasters have become increasingly aware of security concerns and have also gained a better understanding of the importance of providing their audience with a quality experience. Recent stories about hackers have made cybersecurity a top concern for a lot of online business owners and changes made by search engines to the methods used to index and rank websites have made the user experience another important concern for webmasters.
Web hosting services need to provide secure web hosting options to attract customers, especially online business owners. There is also a growing demand for site building tools compatible with the WordPress platform due to the wide number of plug-ins, widgets and layouts available to webmasters on this platform. Besides, a lot of webmasters are already familiar with the WordPress platform and would rather choose a web hosting option that allows them to use the tools they are comfortable with. One provider that is great for WP is ASO and you can take a look at the A small orange Review in the video below: (they got hosting plans for all kind of needs).
Customers also want tools they can use to optimize their content and rank better on search engines. A web hosting service that offers a quality SEO plugin as well as tracking tools to help webmasters determine how to attract more visitors will be more successful. There is also an increasing number of webmasters who want to reach out to mobile users and need tools designed to help them create a mobile website.
Web hosting services need to stay up to date with the latest trends. Customers want flexible web hosting solutions, a selection of tools adapted to their needs and advanced security features. Web hosts need to establish themselves as leaders in their industry by providing their customers with relevant information on site-building methods, SEO, security and mobile websites. Intrusive ads, outdated interfaces and a lack of security are likely to lead to the failure of a web hosting service.
The web hosting industry is changing at a fast pace and a lot of companies cannot keep up with the new features customers look for. Offering free hosting and unlimited bandwidth is no longer sufficient to attract customers who are becoming more tech-savvy and aware of what really matters, such as security and useful tools that will help them create better websites.